Have you heard of the Impossible Burger?? I don’t even remember where I first heard of it, but for some reason it has been on my mind, even before we transitioned to a plant based lifestyle.
And, ya know… once in a while, a girl wants a juicy burger, but doesn’t want to eat actual beef. Let me tell ya – good veggie/plant based burger patties are hard to come by. I know, I know, I should just make my own, and I’m sure I will (I can see myself now making a batch and freezing them for later) at some point, but for now, I’m having fun exploring the ones that are out there now.
Note: This post is not in any way affiliated with Impossible Foods, this is an independent review, for which we DID NOT receive any compensation. We are only providing our opinions to educate and inform our readers on this topic.
Here’s the background of the Impossible Burger from their website: “Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions.”
And they go on to say: “Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes our burger a carnivore’s dream.”
As I mentioned, I’d heard of it – that it tasted and felt and bled (!!) like a real burger, so we found a place in town that had it.
We took a nice 20 minute drive to downtown Phoenix, paid the meter and walked over to a burger place called The Counter. It was really cute and modern inside. Everyone was very nice.
They actually had ads on every table for the Impossible Burger. Too funny.
When it was time to order, we ordered the Impossible Burger (IB) and the Veggie burger (VB) off the menu. The waiter was very informative and kept saying that the IB was “engineered” LOL. Maybe he was just trying to tout The Counter’s own VB.
Our food arrived and smelled delish. Mario customized the IB, cooked medium, with grilled onion, grilled mushrooms and avocado. I customized the VB with grilled onion and mushroom. We both upgraded to pretzel buns also.
We cut them in “half” (I have that in quotes, because we each cut it about 60/40 and I get the 40% side LOL). The IB was good! I took a bite of it plain at first – no bun or toppings. I will say the texture was definitely meat-like, but like well-done meat, but it didn’t taste like well-done meat, which is good. It was pretty juicy and did actually taste like a burger! I did not experience the bleeding as advertised, but I did totally get the ground beef burger vibe from it. I don’t even feel that we forced it into a burger taste because of the toppings we added. It legit tasted burgery.
Overall, my positive thoughts on the IB are that I do believe it would satisfy a craving for a burger, even a very serious burger person with a very serious craving. It tasted pretty darn good, felt like a burger, and with the right toppings could really be an indulgence. I really don’t think anyone would know the difference if they didn’t know the difference. Someone might note the texture or maybe the taste, but might just think it is unique to the restaurant.
With that being said, I’m not sure I would go seek it out again. There was a $5 upcharge for the IB! And while the IB was good, the VB was actually more tasty, and you could see actual veggie chunks in the VB, which made us feel better about eating it. And now I get why the waiter kept telling us it was engineered – because it is… I don’t mean that in a bad way, I just mean that while they do declare it is made from plants, I would argue the plants aren’t in their most natural form, which again is FINE, but just not the type of thing we are generally looking for.
Either way, the Impossible Burger is a positive thing overall! Red meat has been shown to be linked to certain illnesses, like cancer and heart disease, so we do need to consume it in moderation…We also have to consider the impact on the environment– we are tearing down forests, draining resources and emitting polluted gasses in order to get beef on our plates.
To close, I’d say – plant based, or vegan, or not—give the Impossible Burger a try! You won’t believe how similar it is to a real beef burger. You can check out their website for locations that carry the brand.